Hilde Vinken | Director of Kosmos publishers
The journey of discovery that we made together with C-Roots has brought us back to our core. C-Roots has succeeded in capturing this core, our identity in a stimulating motto and powerful visual language that underline what Kosmos stands for.
By going through this process together with colleagues, our new identity is not only outside but we are also extremely proud of it. This reflects on everything we do.
Lisanne Beijk | partner and co-entrepreneur at advice and project management agency Jonge Honden until September 2017
C-Roots helped us to clearly identify the distinctive character of our company. they have the talent to find the right words and images. We now use those words and images on a daily basis and are a common thread in all our communications. The most valuable for us is that the C-Roots gave us direction with the Rootsbook in "who we are". That prevents a lot of discussions, and above all makes us proud of the brand that we create.
René Gerhardus | Managing Director, Stakeholderwatch
I’ve known and worked with Bart-Jan for almost 20 years now. If we have something with design, we work with Bart-Jan. Yet, it is always a - little - fight as well. I also have my own strong preferences, opinion and can be hard to convince to change course. But we always get there with great success.
This time it went different. I had been working on a concept for our new website, for months now, and asked Bart-Jan to make the design. Normally we go through the middle, give and take, but this time Bart-Jan was very confident and challenged me to skip my strategy and follow his idea. Bart-Jan proposed a dramatic other direction. For the first time, he convinced me to leave all I had planned, I gave him a carte blanche. He was certain he could make something amazing, his eyes were bright, exuberant and yes I trusted his instinct - and my own.
The result is truly amazing, 180 degrees different than my first approach and C-Roots delivered to THE MAX.
Gert Jan Bots | Directeur KOO
"C-Roots has again rooted our organization with a strong positioning and a beautiful appearance!"
"Sometimes it seems that everything is easier with the new name!"
Bert Klerk | chairman of the KOO supervisory board
"C-Roots has helped KOO as a small but in my opinion meaningful organization in the cultural landscape of The Hague and I am very grateful to you for that."
Vincent Deuning | Fontys University of Applied Sciences, Department Process Management
“Bart-Jan and his team have succeeded very well in capturing our ambitions and translating them inspiringly. The campus vision is now widely supported within Fontys and gives direction to the development of the Campus Rachelsmolen.”
Madelon Leliveld & Flip Nellissen project managers House of Aviation
C-Roots had the challenging task to develop an inspiring identity with a communication concept from a program on paper, without any content and execution. Bart-Jan and team have come up with a great concept within a very pleasant, energetic and personal collaboration. This allows us to successfully bind our various target groups to House of Aviation in order to work together on the MBO aviation education of the future.
Monika Collée | Global Director Communications & CSR | Reconext
We have started to work with C-Roots back in 2009 and over the past decade this business relationship has been developed to a trustful and reliable partnership. Our last project we have concluded was in many aspects very different to others we have successfully accomplished. Our company has been acquired by a US based company which had already defined the new company name; but there was no thought process yet being started in relation to brand identity and brand design. With the flexibility and professionalism of C-Roots we mastered a very challenging project with different stakeholders and their facetted opinions, maneuvered through some “rough sea” and launched the new Company and brand name on September 9th, 2020 – after 8 months of hard work. Thank you Bart-Jan and team, you have done a tremendous job!