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Nothing ever stays the same. Whatever we do or undertake, it’s temporary, in constant flux and interacting with its surroundings. We process an endless number of images day in, day out. And whether we’re aware of it or not, each day we’re exposed to more than 6,000 logos. In a world like that, we need a few stable constants. In our vision, the company identity can be a source of stability within an organization - the roots of the collective mind. This is an area that we’ve already been focussing on intensively and enthusiastically for the past 7 years.
The name and the logo are the most elementary expressions of that identity. This booklet contains a number of C-Roots examples that we’ve reduced to the bare essentials. For us, the priceless nuggets of our work. Take a look at it