no roots no destination
When we talk about ‘roots’, we’re referring to a rich resource that all too often goes unnoticed. Roots can be stories, ambitions, visions, ideas, dreams, ideals and/or traditions. Every organisation has them - in a variety of mixes – and every organisation builds on them. Either consciously or unconsciously. However, to really make use of the roots to devise plans, create concepts, develop strategies and innovate, does call for a deeper understanding of the identity. This happens to be our forte… and over preliminary discussions we’d be delighted to explore how much (untapped) potential there is in your organisation’s identity