‘Communication and media’ both stand for interaction between people. It often involves different views and insights that are constantly evolving and changing. That calls for a work environment that’s inspiring, stimulating and above all, engaging when it comes to discussion and consultation. An environment that is geared to activities and with different types of workplaces. An open environment. For the media and communications courses at the Amsterdam University of Applied Sciences, C-Roots contributed to the thought process behind the concept and designed the signing in the Benno Premsela building.