Win #3.
Social dialogue
Social media are still an unchartered territory for a lot of companies. Unfortunately, because they hold an immense reservoir of ideas, opinions and interactions which can add value to almost every aspect of your organization. Provided you can turn social data into social insights and go beyond simply monitoring and sentiment tracking. What you need are the social insights and bring them inside the organziation.
The value of social media can be immense. Irrespective if you are operating in B-2-C or B-2-B. Just imagine that you have all your audiences at your fingertips. Knowing what they are saying, when they are saying it! Be the first to spot the trends, use the right wording in your campaign, inspire your design-people and simply capture that first-mover effect! Check out how it’s done at www.c-flux.com
Until recently the world of your audience was captured through market research companies. Although retrospective and conducted through out of the real world settings, it was the best one could get. Yet, knowing that you were either behind or truly missing out on crucial aspects. With the Audience Insights Dashboard you bring your audience literary in real time inside your company. You can turn the big social data into crucial social insights and stream the results in attractive designs inside the organization. The real life's of your audience in real time on big screens. How is that for customer centric thinking?! '7 wins of using your identity'