Nederlands

The launche of the state-of-the-art Tissue Culture laboratory Maua Mazuri

corporate identitycorporate strategydesignLogorootsbook

There is a sharp rise in demand for high-quality plant material for banana, avocado, cassava and potato in Tanzania. The population of Dar es Salam alone will soon exceed 5 million people, making it Africa’s fastest growing metropolis. And large populations consume large quantities of food. However, bacterial wilt can affect 90% of the harvest of Tanzania’s subsistence farmers. The use of biotechnology to improve agriculture here is still in its early stages. Tissue Culture offers solutions that are easy to apply. The impact is two-fold – it neutralises plant diseases and creates stronger plants. The market demand for clean plantations will rise in Tanzania as soon as farmers appreciate their value and the price remains competitive compared to the current market levels. Furthermore, Tanzania sees biotechnology as a means of combatting poverty, ensuring food safety and improving public health.
Miti Mingi is a very special tree and plant nursery where a wide range of high-quality seedlings are grown. They are launching the state-of-the-art Tissue Culture laboratory Maua Mazuri, where disease-free plants will be propagated in scientific, in vitro conditions. The yield of high-quality plant material will be a major boost to efficiency and productivity. 

This Rootsbook developed by C-Roots forms the basis of the Maua Mazuri identity. The identity gives direction and meaning to every key form of behaviour, action and product within the organisation. That’s why the identity goes further than just design