Nederlands

 

designidentityinspiratiesigning

HIDDEN WORLD

The HBO-ICT programme offered by the Amsterdam University of Applied Sciences is a popular course covering exciting and current topics such as Virtual Reality, Big Data, Artificial Intelligence, etc. There isn’t much to see in the Wibauthuis location itself that points in its direction. And it’s not immediately obvious where the course is actually based in the building. The ICT identity is no different from the other courses at first sight. The interior is fairly sterile, flat and grey… C-Roots presents the neutral grey backdrop, with pops of the ICT world.

SEE-THROUGHS
In the existing patterns we make 'see-throughs' to the ICT topics, such as 'Big data' and 'Artificial Intelligence'. On some walls there will be a see-through with a famous quote from Star Wars. In this way, we make the identity of HBO-ICT visible in the study and working environment.