THE LOGOS FROM C-ROOTS PART2
‘The Logos’ part 2, is a collection of specials from C-Roots’ past and present. It includes the golden oldie, Himmelblau. There’s even the rejected logo for the Austrian ski resort Lofer, that we still want to include it because it conveys the philosophy behind the ‘roots’ so perfectly.
C-Roots considers the corporate identity to be the engine driving every company. The potential powerhouse that is much more than just a logo. So isn’t there an apparent paradox to be bringing out a logo book again? It certainly highlights just one facet of the many-sided corporate identity. But on the other hand, the logo is its most simple and basic expression. And that’s precisely why we’re doing it.
Close the gap between identity and brand. Circumstances, surroundings, zeitgeist - everything is in flux. The only constant a company has is its identity, even if this manifests itself in ever changing forms. And an entirely new focus or vision can propel an overhaul of a company style.
Identity is more a process than a static given. You can develop new products and services, your production methods can change, or you can find new partners. With so many variables, it’s crucial to make the binding factor all the more identifiable and visible. By using identity as the organisation’s engine, you reduce the distance between who you really are and how you want to be seen. Result: your ideal image. Admittedly, logos are simplified, but they’re also the most iconic image.
Want to know more? Take a look at The logos from C-Roots part 2 or order a paperback copy for 15,- euro here
