When it comes to learning to ski, having mountain bike lessons, going on a guided tour or renting an e-bike, you want to be in the hands of experts. People who are committed. People who will be as careful teaching your children to ski as they would be with their own. These people are doing what they were born to do, inspired by the mountains, nature and love for sports their entire lives. In the area where they grew up and that they know like no other. Their passion spurs them on to constantly look for the newest alpine and mountain techniques, materials and developments. They know what the mountains have to offer all year round. Whether it’s on-piste, off-piste or on two wheels. These are the people from Herbst.
As well as being the best in their field, they’re inspired, committed and above all, they’re really great people. At the forefront of their minds is that it's your holiday and leisure and that you’re there to have fun. Whether you’re on your own or with the family. That's Herbst, down to the ground.
C-Roots was asked to develop a brand strategy and visual identity in which the various activities reinforce each other.
