the essence of the essence
The Logos from C-Roots. A logo is not an organisation, but every organisation needs a logo. A logo is nothing more and certainly nothing less than the visual and (typo) graphic representation of what an organisation essentially is. The impact of purpose and ambition in the most basic form imaginable. Easily recognisable and obvious to identify with. The art of creatively capturing that essence in image, colour and character calls for strategic and creative talent
The logos from C-Roots, part 2 is a collection of specials from C-Roots’ past and present. It includes the golden oldie, Himmelblau. There’s even the rejected logo for the Austrian ski resort Lofer, that we still want to include it because it conveys the philosophy behind the ‘roots’ so perfectly.
The logos from C-Roots, part 3. C-Roots considers the corporate identity to be the engine driving every company. The potential powerhouse that is much more than just a logo. So isn’t there an apparent paradox to be bringing out a logo book again?