Customer Service Centre
Cygnific began life in 1998 as KLM’s call centre. Ten years later it raised its game by becoming a customer-centric Lean Six Sigma company. In 2016 it opened its doors to third-party businesses. And now, anno 2018, Cygnific has come of age as an ambitious, international company and a fully autonomous KLM subsidiary. It has established itself as a Customer Service Centre with a wide range of clients. Currently, Cygnific handles more than 11 million transactions per year. It employs more than 1,000 employees from all corners of the world. The statistics are impressive: 3,600,000 calls, 120,000 chats, 530,000 emails and 4,500,000 social media contacts. Its ambition is propelling it to become leading in its field. That target requires a strong, identity. One that is distinct and original in the market.
For this we develop the Cygnific Rootsbook, it forms the basis of the Cygnific identity. A source of inspiration, supporting the strategy and feeding new concepts for marketing and innovation. but above all steering the social interaction, charting its unique story clearly and consistently.
In May, the project started with an identity workshop at an inspiring location with a broad representation of Cygnific people