LET the INDENTITY WORK FOR YOU...
Last year the University of Amsterdam asked us to develop a new visual identity for two of its Bachelor degree programmes - Media Information and Communication MIC and Communication CO. Creating a visual identity for such a discerning target group - the educators in our very own field - was both an honour and a challenge. The first important step was to get the 130 course lecturers enthusiastic about the concept. The Strategy is based on three principles
1) Make maximum use of the domed corporate identity and respect that.
2) Allow the passion for communication to be felt and show that everything is a medium.
3) Use a visual device (a recognizable graphic symbol) for the programmes.
The lecturers are enthusiastic and expressions of the new visual identity are already visible. It was first evident during the institute’s open days in January, with the Benno Premsela Building forming a stunning backdrop. The walls of its staircase served as a medium to transmit "knowledge" about the role of the wall in communication and the crew’s T-shirt told its story, as did the walls of the radio studio. All this demonstrates how the use of a visual identity brings it to life, the enthusiasm evoked and the belief that the identity is true... Summing up its credibility and sincerity.
