The making of YOSSA
It doesn’t get much better than working with initiators to shape the new identity of a start-up company. A blank sheet of paper, big ambitions, ideals, surprising propositions and often, crystal-clear starting points because in many cases, it starts with just 1 founder. Of course, the budgets might not be enormous, but the enthusiasm, the creative freedom and the opportunities that it generates more than make up for that.
And that’s also the story of Yossa, a brand-new starter from Calgary, Canada. The search was on to develop a name and views were exchanged on the new company identity. The next step was coming up with the visual identity, colour, typography, logo etc.
The video below gives you a 2 minute impression of this process. Finally arriving at a manifesto, as shown above. At the core of this entire development is the idea that every person, company, association has a natural strength. If you channel that energy, you release forces that make 'life' easier, more fun and robust and more meaningful. In the end, you build a positive, proud brand.
Yossa is the trigger for change, it sparks discovery whilst it halts old habits in their tracks. Out with the old, in with the new. Yossa is the new real you.
Find your Yossa today
Consultancy, coaching, guiding, advising, reflecting, philosophising, challenging
