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Win #4.
Employee satisfaction

identitystrategyVisionWins

Just 1% increase in employee satisfaction will raise the profit margin by 2,5%. That’s quick money. But how to raise your employee satisfaction in times of crisis. Two things are crucial. One is the way you communicate with your people and secondly is how you attach their individual identity and ambition to the organizational identity and ambition. 

Communication should be open, truthful and trustworthy. Too often the internal messaging reads like the Pravda. The good news show of the management team. Underneath everybody knows things are different and that’s when culture eats strategy for breakfast. 

The best thing you can become is yourself. To do so, you need to do the things you like in an inspiring and supportive context. The organization who understands that to reach their own goals, one needs to do so with people who are not only equally ambitious but who’s personality also matches the one of the organization. The companies identity should match the employee’s identity. In that way people truly feel connected to your organization and their goals become part of the overall goals. '7 wins of using your identity'