Win #6.
Change from within? The who not the what!
We don’t live in an era of change but in a change of era. The old systems have stopped functioning and the new systems are in state of development. In this in-between period the only consistent will be change and the power to adapt quickly a key element in survival.
In such a state of flux it is essential that change is also supported from the inside. That people love the dynamics of an ever changing perspective. Which is only possible if we keep a few things consistent. That’s where your identity comes in. The what and how of your operation can change but not the who. People need to feel attached to the who and that ‘who’ needs to operate consistently and predictable. Sometimes the who is personified by the management but especially in larger organizations the who should be a crucial and living element of the culture.
Every organization has a personality. Sometimes still connected to the original founder is it a way in which the who is expressed. It is in the way we communicate, what we as an organization feel is important, it is that often unspoken way of doing things, the unwritten rules. All this personality is a way for the identity to come to life. And if we are aware of our identity it becomes a strong steering mechanism in times of continuous change. '7 wins of using your identity'