THE Roots book

'It's the roots that make the fruits'

We make the roots work for everyone. Whether it’s about starting new processes, shaping product innovations, attracting employees, or guiding cultural change, everything happening in the organization – ideally – is the natural outcome of the same inspiring mindset. A shared mentality. We capture all this in the Rootsbook.

The main thread of a Rootsbook is what we call the "leading concept." This concept comes from the roots of the organization and defines its identity. It then outlines what the areas of culture, proposition, and physical characteristics mean for your organization. The book turns this into practical concepts for visual identity, branding, tone of voice, and color schemes.

A Roots Book gives direction to both your proposition and your culture, providing flexible solutions for any topic related to your organization. It offers the tools to meaningfully contextualize mentality, behavior, innovations, and outward appearances. It helps create cohesion in business processes or types of collaboration that may seem disconnected.

At its core, a Rootsbook is a reference point, a source of inspiration and creativity. It's a guide packed with powerful ideas and potential paths to take, not a strict rulebook