Win #5.
Consistent communications
Be good and tell it. That was often the mantra of the corporate communication department. Things have changed. Via social media, people get a first hand insight in the truth behind your organization and your communication. But also in terms of co-creation it is essential to keep your audiences close at heart. Therefore it is crucial to make sure your communication is authentic, fits the reality and as such is an extension of your identity. And that it is consistent with the communication your audiences experience when they are in direct contact with your employees.
Connecting these communication channels is done via your identity or better, the leading concept that stems from your identity. Via this not only the messaging is consistent but also the tone of voice of all customer interaction fits with the authentic identity the organization is conveying.
Every organization connects with the world at large via three domains. The culture which steers the interactions on an individual level, the design which forms the physical identity and off course the propositions which you offer. Steering these three is done via your identity. By looking at these domains from a holistic perspective, consistency is guaranteed. Not to mention the efficiency gains of not having to re-invent the wheel for each and every element of these domains. This way of thinking also enables the organization to close the perception-reality gap quickly and convincingly. '7 wins of using your identity'